Ambient Events Limited and SMS, one of the largest incoming tourism agencies in Malta, announce the signing of a strategic alliance to promote Malta as a meetings and conference destination for UK based organisations.

A chance meeting, at IMEX last year, led to the development of a close working relationship. SMS had long recognised the potential of the UK market and had identified it has a primary target. They were looking for the right partner organisation with the necessary technical know-how, who they could trust and through whom they could prosper.

As Jonathan Cremona, SMS Conferences and Incentive Coordinator, says;-

"Upon meeting with Robin Dilley, Managing Director of Ambient, it struck me that his ideas were perfectly in line with ours. The Ambient customer focus mentality is the same motivating force that has enabled SMS to achieve its goals. The impressive track record of all the staff at Ambient made it easy for SMS to choose the company as our UK partner in the Meetings, Conferences and Incentives field."

Both companies are embarking on the new partnership programme with enthusiasm and look forward to a long and rewarding relationship.