This high profile, day long conference, took place at the East Midlands Conference Centre, Nottingham, and was project managed and chaired by Robin Dilley on behalf of The Marketing Group.

Over 100 business managers heard keynote presentations by John Stubbs, Chief Executive of The Chartered Institute of Marketing, Gillian Wilmot, Managing Director, Royal mail Business & Consumer Markets and Creative Guru, Len Weinreich. The eight breakout sessions were facilitated by, amongst others, David Curtis, The John Carlisle Partnership, Kevin Bishop, Director of Marketing for IBM in the UK, Ireland and the Netherlands and Clive Mishon, Chair of the Sales promotion and Direct Response Panel for CAP